Tuesday 19 Feb 2008 @ 12:51
Scottish Government
Scottish Government
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Child protection campaign launched
A Scotland-wide campaign urging people to speak out and help stop the abuse or neglect of young people was launched today.
The drive to encourage people to help protect vulnerable children by reporting their concerns through a national phone line - 0800 022 3222 - has been unveiled.
Announcing the campaign to raise awareness, Children's Minister Adam Ingram said:
"I believe that child protection is everybody's business. No young person should have to suffer abuse or maltreatment as they grow up and we must all play our part in stopping it.
"It's not always obvious when a child is being neglected or cruelly treated and we know how hard it can be for them to speak up.
child protection advert
"But whether people are relatives, friends, neighbours or just passers-by, they can make a difference if they raise their concerns.
"People might be worried about a child with unexplained bruising, a fear of going home, or who is seen wandering the streets late into the night.
"We all have a duty to look out for our young people and this phone line provides an easy and accessible gateway to the child protection services."
A national eight week campaign will run to raise awareness of the Child Protection Line. The activity will run on radio stations and in local press.
Targeted adverts on phone boxes will also form part of the campaign, supported by posters and stickers in busy community sites such as GP surgeries, libraries and sports centres.
The 24 hour free phone Child Protection Line provides a gateway to the relevant services for people with concerns over a child's safety or welfare.
Related Information
The drive to encourage people to help protect vulnerable children by reporting their concerns through a national phone line - 0800 022 3222 - has been unveiled.
Announcing the campaign to raise awareness, Children's Minister Adam Ingram said:
"I believe that child protection is everybody's business. No young person should have to suffer abuse or maltreatment as they grow up and we must all play our part in stopping it.
"It's not always obvious when a child is being neglected or cruelly treated and we know how hard it can be for them to speak up.
child protection advert
"But whether people are relatives, friends, neighbours or just passers-by, they can make a difference if they raise their concerns.
"People might be worried about a child with unexplained bruising, a fear of going home, or who is seen wandering the streets late into the night.
"We all have a duty to look out for our young people and this phone line provides an easy and accessible gateway to the child protection services."
A national eight week campaign will run to raise awareness of the Child Protection Line. The activity will run on radio stations and in local press.
Targeted adverts on phone boxes will also form part of the campaign, supported by posters and stickers in busy community sites such as GP surgeries, libraries and sports centres.
The 24 hour free phone Child Protection Line provides a gateway to the relevant services for people with concerns over a child's safety or welfare.
Related Information
