WIREDGOV

DH: The Department of Health and the Food Standards Agency have set out stricter controls on the promotion, labelling and composition of Infant and Follow on Formula. New EU legislation, being implemented into law, will ensure that all types of formulae meet the nutritional needs of babies - whilst ensuring that breastfeeding is not undermined by the marketing and promotion of such products.

 

The new measures include:

* Updated rules implementing advice from the European Scientific Committee for Food on the composition of all types of formulae

* Tighter rules on the labelling of all types of formulae

* Tougher restrictions relating to the marketing and promotion of Infant Formula

* Tough new rules on how Follow-on Formula can be advertised

 * Robust Guidance for industry and enforcement authorities to use to correctly apply the new law

 

The Food Standards Agency held a public consultation on the draft Regulations earlier this year and has now published the responses received. A new consultation (closes on the 13 February 2007) on the draft Statutory Guidance notes has also begun and the Agency is seeking views from all stakeholders. 

Press release ~ Draft Agency Guidance Notes on the Infant Formula and Follow-on Formula (England) Regulations 2007 ~ Draft Agency Guidance Notes on the Infant Formula and Follow-on Formula (Scotland) Regulations 2007 ~ Food Standards Agency - Babies ~ DH: Maternal and infant nutrition ~ Directive 2006/141/EC ~ European Scientific Committee on Food ~ R esponses to earlier consultation