WIREDGOV

Lessons to be learned from consumers' choice of top mobile brands, as announced by Oxygen8.

TechUK has long recognized the powerful role that mobile can play in transforming financial services: banks that follow the lead of the world's most innovative mobile brands can harness digital technology to win customer loyalty. Oxygen8, a global provider of integrated solutions that allow brands to communicate with customers and receive payments, announced recently that Facebook topped the results of its inaugural 'Master of Mobile Awards' (MoMa's) at Mobile World Congress 2015, followed by Amazon and WhatsApp to round off the top three currently setting the bar for the delivery of mobile services.

The Master of Mobile Awards are the first to recognise and celebrate mobile brands as voted for exclusively by consumers themselves, rather than by the mobile industry and follows research commissioned by Oxygen8 in which 8,500 UK mobile users were asked about their favourite brands on mobile, based on which they judged to deliver the best overall experience on their mobile device. Over 300 separate brands were nominated.

Broken down into a number of categories, the winning brands were; Facebook for overall Master of Mobile, Amazon for Master of Shopping, Barclays for Master of Banking, Facebook for Master of Social, and Paddy Power for Master of Gambling. Other brands ranking in the top 20 include Google, YouTube, Apple, and Tesco.

Click here for full press release