WIREDGOV

Why net zero?: Customers of today, tomorrow and into the future are looking for environmentally friendly products and services. Like many business owners, you may be wondering how you can transition into a net zero business, but still keep within the law.

Consumer behaviour is changing. In a 2021 YouGov poll, 57% of UK consumers said they would pay more for sustainable products.

Younger consumers are especially concerned about the environment, with 69% of Generation Z consumers (those born after 2000) willing to pay more for sustainable products.

Net zero, sustainable, ecodesign, carbon neutral: what does it all mean?: These terms are often used interchangeably, and in the mind of the consumer they will simply mean ‘better for the environment’. However, they are not umbrella terms, and you should familiarise yourself with their definitions to avoid making any misleading or incorrect claims.

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