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Castlefields Trading Estate, Bingley, West Yorkshire, BD16 2AF T:  01274 518800  |  E:  sales@primeur.ltd.uk  |  W:  www.primeur.co.uk

 

About Us

A family business, in the heart of Yorkshire.

In 2019 Primeur celebrated the milestone of our 50th year in business – an achievement we are incredibly proud of. We are honoured to work with many of the UK's retail groups and independents creating bespoke ranges as well as expanding our own brand offer. With just over 50,000 sq. ft of warehousing at our head office in Bingley, West Yorkshire, this ensures our customers have 100% availability and we can react to increases in demand quickly. Innovation and product development has been key to our business success and remains at the heart of what we do today.

Primeur's values reflect who we are and what we stand for.

• Customer Commitment – we develop trusted relationships and provide outstanding service.
• Quality – we supply our customers with only the best products that adds value to their brand.
• Respect – we are polite to our customers, suppliers and employees and treat them with dignity and respect.
• Integrity – we will always do the right thing and conduct business with honesty and fairness.
• Innovation – we will always be 'one step ahead' creating the future.
• Teamwork – we are always stronger when unified together and empowering each other.

Primeur began trading in March 1968 under the name of Clayton and Strutt. Our first customers operated in the mail order trade and one of the first deliveries we made was a coir doormat which we still sell today.

Primeur's product areas have expanded and changed dramatically over the years. Although today we concentrate on our doormat, pet and garden ranges, we once sold rotary airers, paddling pools and worked alongside Curver bringing their plastics range to the UK market.

1993 marked the start of Primeur's textile business. We began supplying scatter rugs to retailers and quickly expanded into other product areas including throws, cushions, beanbags & cubes, and doorstops.

Primeur were the first company to introduce washable doormats into the market in 1995. Since then it has grown to become our bestselling category.

In 1997 the registered trading name was changed to Primeur Limited. Our logo can be seen on many products including the Mighty Mats brand.

In 2005 Primeur employed their first designer. Since then our talented team has grown into packaging and product designers and trend forecasters.

In January 2012 Primeur successfully trademarked 'Mighty Mat' for their branded doormats within the retail sector.

In 2016 Primeur launched its recycled rubber garden products range including stepping stones, garden borders, paving and planters. These eco-friendly products have won numerous industry accolades since their introduction to the market.

2019 marked Primeur's 50th year in business. It was also the year the Mighty Mat brand was expanded into 'Mighty Mats – the home of doormats' under which a collection of new developments were launched

2022 saw the launch of our new branding project with the Primeur logo refreshed for the first time in over 50 years.

 

Mighty Mats

Welcome to the home of doormats

The Mighty Mats collection has been lovingly designed to bring both practicality and style to your floors. The range has many different styles of mats to keep mud, dirt and moisture from entering the home. We offer solutions that are perfect for entrances, utility rooms, hallways, conservatories, kitchens, sheds, garages and many more. The possibilities and choices are endless.

Eco Friendly Doormats The Mighty Mat collection includes a wide range of eco friendly doormat options that range from mats with recycled rubber backings to products that are solely made from recycled materials.
	Scrape n’Sorb offers unique dual action of both scraping away dirt and absorbing moisture. The range features several striking designs using the latest digital print technology, all with durable recycled rubber backing. Placed either inside or outside of your entrance this mat provides a warm welcome for your guests.
Washable Mats & Runners Washable products are really important as doormats can get very muddy and wet in winter months! These qualities are really popular and range from a basic entry level to a luxury recycled plush pile. There is so many options to suit all functions.
	Barrier Matting Barrier matting is the largest selling category for Primeur and in 2021 we sold over 1 million barrier mats! They are hard wearing and can be used in lots of different areas of the home making them very versatile.

 

Garden Range