back to listings SME Profile: ESA Retail
Building 2, Abbey View Business Park, Everard Close, St Albans, AL1 2QU
ESA Retail is a leading provider of Retail and Customer Market Research Services
Our core services are Retail Audits, Mystery Shopping, Customer Experience Measurement and Location Planning
Founded over 40 years ago, ESA Retail is part of the BVA BDRC Group and has forged a reputation as one of the market leaders for large-scale audit and mystery shop programmes.
Covering the UK and Ireland with a partner network that spans the globe…
we’ve supported clients within the FMCG, Consumer Electronics, Fashion, Travel (including Public Transport), Financial Services, Hospitality, Automotive and Leisure Sectors as well as local authorities.
With a panel of over 15,000 researchers/shoppers, we are able to provide scalable, reliable and agile solutions across our full range of services.
Our investment in technology allows us to capture and deliver data to our clients at high speed…
whilst driving enhanced quality and validation. The ESA mobile app allows our shoppers to capture data in real time, improving quality and accuracy in the field and allowing us to validate every data point by linking directly to our in-house quality control system and team.
We are ISO 9001 and ISO 20252 accredited and members of the MRS (Market Research Society) and MSPA (Mystery Shopping Professionals Association).
Panoramic Pricing provides FMCG retailers and brands with the full picture of pricing in their market including major supermarkets, discounters, convenience, wholesalers and more.
Collecting more than 1 million data points every week, ESA Retail is the largest provider of in-store information in the UK and Ireland, with a reach that extends to 150+ countries.
Mystery shopping programmes allow our clients to gain an independent view of the customer experience they offer, providing data that allows them to understand the factors affecting performance and identify the key areas for focus.
Customer Experience Measurement
Customer Experience Measurement that provides data in the format you require to track key metrics and identify opportunities.
Our site-specific footfall counts capture data on the footfall and demographics of people passing by a specific site to support the understanding of:
- The sales potential of new locations on the high street, retail parks and within shopping centres
- Individual store performance
- Lease reviews and potential ROI