back to listings SME Profile: MESH Planning Tools Ltd t/a MESH Experience
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4th Floor, Holden House, 57 Rathbone Place, London, W1T 1JU T: +44 (0) 7408 806 528 | E: fleurevans@meshexperience.com | W: www.meshexperience.com
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ABOUT US
MESH Experience is a data, analytics and insight consultancy working with Fortune 500 companies like Delta Air Lines and LG Electronics.
The company focuses on measuring experiences to help forward-thinking organizations to make better marcoms, CX, and path to purchase investment decisions through understanding the whole customer experience.
MESH Experience’s unique Real-time Experience Tracking (RET) aims to help clients see the world through the customers’ eyes. The company collects and analyses data in real-time across the full spectrum of what people experience about a brand - all paid, owned, and earned touchpoints – allowing brands and campaigns to be set in their proper context.
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OUR MISSION To help create and measure experiences that grow brands, people and society. MESH Experience is a woman-owned business and supports diversity. We are members of key industry bodies and are proactive in industry initiatives as well as being regular speakers at key events. |
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KEY SOLUTIONS
We focus on developing the best methodologies to solve your thorny business problems.
Whatever approach we take, we look at your problems and opportunities through an experience lens.
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Brand |
Communications & Media |
Retail & Shopper |
Customer Experience |
Employee Experience |
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Data Integration |
Competitor Benchmarking |
Market Mix Modelling |
Customer & Audience |
New Concept Testing |
REAL-TIME EXPERIENCE TRACKING
Our Real-time Experience Tracking (RET) approach captures every brand encounter people have with brands “in the moment”. This provides a unique dataset that looks through the eyes of the customer to put them at the heart of your business.
We analyze the relative power of Paid, Owned, and Earned media both quantitatively and qualitatively. Which touchpoints have most impact, and why? Real-time Experience Tracking captures in the moment commentary from participants allowing a deep dive into the rich customer stories about their experiences.
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KEY BENEFITS
- We provide a lens on your brand and your competitors by capturing all experiences encountered by people in any given sector or market.
- We pick up up over 100 touchpoints across paid, owned and earned media – important given paid media often accounts for only 30% of experiences!
- We track key metrics such as share of experience – a metric that is more reflective of market share than share of voice.
- We enable decisions and actions to be taken confidently and quickly.
- Subscription models are available in certain markets/sectors to enable very cost-effective access to comprehensive brand and experience data streams.
BUSINESS PROBLEMS WE’VE SOLVED
We create enduring relationships with our clients to solve the seemingly unsolvable business problems. One of our clients even told us that MESH has become a verb for his stakeholders!
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Increased media cost effectiveness for Wilkinson Sword by threefold through in market evaluation. |
Empowered LG Electronics’ relationship with retailers to nudge consumers to purchase for over 10 years. |
Improved marketing ROI for BSkyB through incorporating rapid response campaign evaluation into tracking program. |
Optimized Delta Air Lines’ marketing through creating Marketing Impact Score. |
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Transformed business culture for LATAM Airlines through Monetizing NPS investment tool. |
Uncovered the most powerful touchpoints to engage neurologists in China for Sanofi. |
Helped TSB Bank navigate an IT crisis. |
Uncovered hidden gems for Heineken on the path to purchase. |
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