back to listings SME Profile: WDMP
185 Park Street
Welcome to WDMP - a direct, digital and social agency that turns consumer curiosity into customer value.
WE UNDERSTAND CONSUMER CURIOSITY.
We excite it. We feed it. We nurture it.
- Then we turn it into a lasting profitable relationship with your brand. At WDMP we believe curiosity is a major driving force behind how consumers behave today. Curiosity is common to human beings at all ages from babyhood through to adulthood. It is curiosity that makes consumers want to explore, investigate, and learn more. Why do we know that curiosity is now the big insight that if captured, can change a brand’s fortune?
- The perfect storm of digital has allowed consumers to be more curious, more often, almost anytime and anywhere they are. From being piqued by a friend through social media to standing in a store looking for reviews and price comparisons about a product they are looking at, consumers have been taught that curiosity can be even more rewarding.
- We follow and measure this curiosity using social listening and other analytic tools. This helps capture the killer insight that will spark great ideas that transforms curiosity into action at every point in the consumer journey.
SERVICES WE PROVIDE
- Marketing Strategy and Communications Planning
- Advertising (TV, radio, press, outdoor, online display)
- Data Planning and strategy
- Direct Marketing/CRM
- Digital Marketing
- Social Media Marketing
- Email marketing
- Website Design and Build
How we excite consumer curiosity
- AA - Strategic projects to improve efficiency and targeting of acquisition campaigns to drive sales of AA Roadside Assistance. Including campaign analysis, audience segmentation and creative recommendations.
- Cosmos Holidays - On and offline CRM, data strategy, repeat booking campaigns and acquisition activity to drive online holiday sales. Partner travel company campaigns eg Disney resorts.
- Hiscox - Appointed to develop a direct response channel to drive acquisition at a lower CPA, including translating Hiscox’s strong brand identity in to sales messaging and direct communications.
- Hyundai - Retained CRM agency managing all prospect and customer engagement strategy and campaign execution in both off and online media
- Lansinoh - Lansinoh Laboratories has appointed WDMP to develop a CRM programme in US & UK markets. The programme will support new mums on their pre & post natal journey by offering expert help and advice.
- Monarch Airlines - On and offline CRM campaigns to drive repeat booking and loyalty including data and customer strategy. Launch of new routes and categories such as Ski for Winter 2012
- Vonage - Launching hosted multi-line telco systems into the SME sector. Product positioning, DR advertising and cross-sell into existing base.
- Wonga - Retained Acquisition and CRM Agency – multi-channel performance marketing campaigns along the entire customer journey – from acquisition to sophisticated CRM strategies. Powered and automated by the bespoke digital and direct marketing data eco-system built and designed by WDMP.
- Wyevale Garden Centres - Appointed to deliver strategic CRM to drive improved customer revenue and increase year on year like for like sales, executed both on and offline.
- Zopa - Appointed to develop direct mail strategy to prove acquisition as an effective channel for Zopa, reducing their reliance on online channels to drive loan sales.