back to listings SME Profile: Popcorn Outdoor
t: 020 7907 0840 w: popcornoutdoor.co.uk
Welcome to Popcorn Outdoor
The leading specialist in marketing to the 18-24 demographic.
Beginning this September, Freshers and Undergraduates across UK Universities were able to see the launch of our largest ever digital network…The PopBox. Working with some of the UK’s best agencies and brands we were able to deliver over 19 million impacts via 1 million of the brightest and keenest millennial’s.
We have sites in key Russell Group universities including; University of Oxford, University of Cambridge, University of Birmingham, University of Bristol, Kings College London, Newcastle University and many more!
We work with a range of agencies and brands to target students and music lovers in high footfall locations to deliver successful campaigns.
STUDENT BROADBAND - SKY
In September 2014 Sky ran a campaign to promote their 9-month student specific contract. Popcorn were the perfect partner for this campaign. In order to reach the maximum audience we ran the campaign nationally on both 6-sheet posters and digital screens throughout music venues and students’ unions.
AMAZON INSTANT VIDEO - AMAZON STUDENT
Amazon Instant Video used the Popcorn Outdoor network for a 5-part campaign showcasing some of it's finest shows. With a special offer for students, it was an ideal way to target their key demographic. Using a mix of posters and digital, the campaign reached over 80% of the student population.
WAGGY TAILS PHOTO BOOTH - O2
O2 Photobooths launched a campaign running over 6 nights at the O2 Academy Islington. There were 3.7k visitors at the venue during the period with 83% interaction with the photobooth, enough to get O2’s tails wagging! The photobooth showed the users on screen with an animated waggy tail as part of an augmented reality experience. Users tapped an illuminated button to take a photo of themselves with a waggy tail. The photo was uploaded to a secure area for moderation and a unique QR code was served to the screen for the user to scan and share their #waggytails photo via their social networks. “We have worked with Popcorn on a multitude of occasions to support O2 campaigns in Universities and Live Music Venues. We chose Popcorn Music Venues to run an integrated photo booth campaign to support the launch of O2's #waggytails and were extremely pleased with the results. Popcorn helped us deliver an engaging activity in the perfect environment and we look forward to working on the next project with them” Jenni Gabbarelli Out Of Home Director Havas Media
Our ever-growing network is made up of 6-Sheet panels and Digital Screens, located in music venues and students' unions.
We're now in over 100 universities throughout the UK, including 9 out of the current top 10 universities in the UK.
We've partnered with venues throughout the UK, including the O2 Academies, AMG venues, Motorpoint Arena in Cardiff, and several independent venues. With a large variety of gigs, music genres and club nights, our network could suit your campaign perfectly!
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