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Dukes House, Pen-y-fan, The Narth, Monmouthshire,  NP25 4RE

t: 07711 826834 / 01600 860844 e: lesley@agrifocus.co.uk w: agrifocus.co.uk

Specialist rural market intelligence

As industry specialists, we have a close understanding of the cross-section of rural enterprises and stakeholders. We exceed expectations in the service & market insight we deliver from over 25 years research experience and a network of contacts across the broad range of industry sectors.

Market research for farming, food & land based industries

Agrifocus is one of the leading providers of market research and industry intelligence to agriculture and related markets. We meet the research needs of clients involved in farming, food, agribusiness and the natural environment.

 

What we do

For agribusiness

At the core of our client base are manufacturers & suppliers of farm inputs seeking greater understanding of their markets.

LEARN MORE / VIEW CASE STUDIES

 

For agri services

Included in this category are the numerous services on which farmers and landowners depend.

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For policy makers, farmers and landowners

Policy makers, farmers and landowners face challenges but also opportunities in the face of post Brexit policy development and net zero industry targets. 

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How we work

The research approach adopted is unique to each client’s particular requirements.  We offer expertise across the range of market research techniques applicable to the markets under study.

Methods include:

• Desk/online research of secondary sources
• Telephone research – depth interviews and full-scale CATI (Computer Assisted Telephone Interviews) surveys
• Face-to-face surveys – depth interviews, full scale paper & PDA surveys
• Online surveys & Skype depth interviews
• Focus groups
• Research workshops
• Street, event and in store surveys
• Syndicated studies

Director, Lesley Russen, manages all Agrifocus projects. Unlike larger agencies, none are delegated to more junior staff. Clients benefit from Lesley’s comprehensive experience and we draw on complementary expertise from a wide network of partner consultants as necessary.  Clients thus benefit from the input of senior industry researchers at the most cost effective rates.

In each case, following a briefing by clients, we prepare a research proposal in which we confirm the objective, proposed research approach, sample specification, timing and cost of the research.

Following commissioning we provide clients with regular updates of research progress up to delivery of final research findings and reporting.

In all research we undertake the privacy of our clients and the security of their data is paramount.

READ OUR GDPR COMPLIANCE STATEMENT

 

Our public setor clients incude:

   

 

About us

Director – Lesley Russen BSc. Hons

With over 25 years agricultural market research experience, Lesley has a sound understanding of UK agriculture and related markets. Working with a network of tried and tested associates, offering complementary skills and expertise, she is able to ensure the most reliable and cost effective use of resources for clients across a wide range of industry sectors. From a family farming background on the Welsh borders, Lesley holds an Honours degree in Agriculture with Agricultural Economics from the University of Wales and lives in the Wye Valley with her family, dogs and a small flock of Black Welsh Mountain sheep.  She is a past chairman of the Monmouthshire Agricultural Show and sits on the South East Wales regional branch of the Country Land and Business Association (CLA).