back to listings SME Profile: IF Agency

71 Woodfield Road, Altrincham, Manchester WA14 4ET

t: 0161 926 3200 e: christian.james@ifagency.co.uk w: ifagency.co.uk 

Welcome to IF Agency

We’re an independent creative agency with a passion for Intelligent Creativity. Our approach starts with a little data insight and a lot of collaboration to produce a beautiful, unique brand idea. Then we bring it all to life in outstanding, engaging and effective campaigns.

IT STARTS WITH THE DATA
Using econometrics techniques to assess marketing ROI, social listening to understand consumer behaviour or competitor analysis to identify market disruptors; we dig for the insight that everyone missed and deliver an objective platform for brand growth.

BRAND PLATFORM
Our collaborative approach interrogates the insight to find a single, campaignable, insight-driven idea that unites everything; from values and personality, to logo, typography, illustration, photography and film style.

MULTI-CHANNEL ACTIVATION
From venue openings using an influencer-led social strategy, to brand launch involving TV, outdoor and digital. Our experienced team of planners, creatives and project managers are masters of multi-channel; delivering a perfect campaign for your specific objectives.

 

WHAT WE DO BEST

  • DATA ANALYTICS
  • BRAND STRATEGY
  • BRAND IDENTITY
  • SOCIAL STRATEGY, CONTENT & DELIVERY
  • MULTI-CHANNEL CAMPAIGN ACTIVATION
  • PROMOTION STRATEGY, CREATION & DELIVERY

 

WORK

IF Agency are delighted to have been appointed by Lancashire Police to develop a creative campaign to widen the understanding of child protection amongst frontline officers and first on scene teams.

The campaign is part of a new child protection training package which is being rolled out to all frontline officers and staff in the Lancashire Constabulary. The objective is to raise awareness of child protection in all cases and to ensure the child’s voice is at the forefront in all scenarios.

IF Agency’s overarching creative concept for Lancashire Police’s campaign uses bold imagery designed to standout, using simple one line headlines, to deliver the key messages to time pressured frontline teams.

IF Agency Managing Director, Christian James said:

“We are positioning the campaign to raise awareness beyond the obvious scenarios. Every case where children are connected, whether a child is directly involved, an observer, present within a household or a vehicle, is an opportunity for frontline teams to observe and protect children. It is the intention of the campaign to reinforce and give permission to teams to take the time to safeguard children at every opportunity”.

Sarah Gough, Staff Engagement and Internal Communications Officer, Lancashire Constabulary, added:

“Child protection is one of the most important aspects of police work and a core part of our business. We are working with the IF Agency team on a strategic and tactical level to create and execute a campaign designed to empower the frontline teams and ensure that the signs that a child might be at risk of abuse or neglect are being recognised at the earliest opportunity.”

 

OTHER RECENT WORK

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