back to listings SME Profile: Red Hot Penny

Red Hot Penny

Sussex Barn,
1 Ashridgewood Business Park,
Warren House Rd,
RG40 5BS

Tel: +44 (0)118 324 9000 Email: Web:


Crafting digital solutions for brands and businesses

Red Hot Penny is a creative ecommerce agency specialising in end-to-end solutions for online retailers. We use imagination and emerging technologies to influence brand perception and increase conversions. 

Our innovation is matched only by our technical expertise, meaning we work with distinguished retailers to develop high-performance online experiences that challenge the boundaries of traditional ecommerce.

Alongside our extensive experience in ecommerce, our strategic partnership with global fulfilment provider SEKO Logistics means we can go deeper. With Red Hot Penny’s digital services, SEKO’s global logistics solutions and our own ecommerce platform we are able to provide retailers with the opportunity to achieve huge success. Read more about us 

We call this holistic approach Connected Commerce.



A creative ecommerce agency that engages your audience.

BRAND STRATEGY: Red Hot Penny provide exciting industry insights to our clients and ensure we are up-to-date with what it is current in the market. We are constantly coming up with new ideas on how you can develop your brand strategy online and strive to incorporate emerging technologies and industry best practices while doing so. It is important to us that we immerse ourselves into your business to gain the best results.

CREATIVE DIRECTION: Although we have strategic minds, we are equally creative in what we do. With a growing team of designers we aim to transform our client’s visions into reality. From small details such as social media icon colours to fully bespoke website designs, we can guide you through the entire process. Responsive, adaptive or mobile, we can help. We strive to create enjoyable user experiences paired with beautifully crafted aesthetics.

ECOMMERCE SOLUTIONS: As a creative ecommerce agency we understand that ecommerce is one of the largest industries in the world, and there is a reason why. The opportunities and options available to companies are endless and we make sure we are at the forefront of the market at all times. Our bespoke Content Management System (CMS) has been developed by our team of ecommerce experts. We’re capable of providing a global ecommerce platform.

DIGITAL MARKETING: Our growing team of digital marketing specialists work closely with our clients and completely immerse themselves in their brand identity. We put in place social media strategies so you can communicate with your target audience better. We completely re-write your online copy to ensure your website is search engine optimised. And we can even manage suitable blogger outreach so you can gain great press coverage online.

WEB DEVELOPMENT: We’re problem solvers. Here at Red Hot Penny our web development team are not afraid of a challenge, if your company’s current website or software solution isn’t performing as well as it could be, leave it with us and it’ll be fixed in no time. We understand that when it comes to online stores, software and websites, time is money.

LOGISTICS OPERATIONS & MANAGEMENT: Red Hot Penny’s partnership with global fulfilment provider SEKO Logistics means we are able to provide an end-to-end service to retailers. SEKO offer excellent integrated supply chain solutions to their clients so you can be confident your customer will have a positive experience from order payment to receiving the goods. SEKO offer services including omni-channel logistics, global returns opportunities and intelligent software.




SEARCH OPTIMISATION: We create robust SEO strategies with an aim to drive more traffic and conversions to your website and platforms. Through a mixture of technical SEO, on-page optimisation and conversion rate optimisation, we can ensure that your website performs at its best, ranks in the search engines and more importantly, provides your customers with a positive user experience that will engage them and drive more conversion and engagement. Learn more 

DIGITAL PR: Using our vast network of media and publication contacts we are able to help brands navigate and communicate through target media. We aim to strengthen brand awareness and improve your ranking through branded press releases, targeted blogger outreach and celebrity endorsements. We get a buzz from helping you succeed and because PR is such a crucial element of your digital marketing strategy, make sure it’s up to scratch. Learn more 

PAID SEARCH: We offer a wealth of PPC and Paid Search experience to reinvest into your online business, and we have the flexibility to work towards your targets, at your pace. Whether it is pay-per-click advertising or retargeting we can manage your campaigns to put your brand in front of your customer’s eyes. We audit, build, manage bids, track, test and monitor for our clients and efficiently identify new techniques that consistently drive down cost per acquisition and increase overall conversions. Learn more 

SOCIAL MEDIA: Your customers expect to be able to reach you easily and without any fuss. This is especially true for ecommerce websites, a strong social media campaign is absolutely essential and says everything about your brand. At Red Hot Penny we can create campaigns that will increase awareness and build engagement. Social media is your shop front on the digital landscape so let us help you keep you shop front full of happy customers. Learn more 

CONTENT MARKETING: Guided by your business objectives, our content team creates fresh, inspiring on-site & off-site copy to drive awareness. Our content campaigns are always on-brand and in tune with your target audience to reach the industry influencers that matter most. We love creating content that helps you speak to your audience and prove to them that you are the company to trust in your field. Learn more 

HOLISTIC CAMPAIGNS: Through our digital marketing channels, we offer a mix of cutting-edge specialisms and techniques; this allows us to provide our clients with a robust, fully-fledged digital strategy that brings together every facet of your brand and its marketing. Whether we are creating content for social media, or drilling down into your analytics, we offer a connected, integrated approach. See our work 




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