Ordnance Survey - English
Ordnance Survey partners with PRELOADED to create its first-ever world-scale AR game
Ordnance Survey, GB’s national mapping service, is working with BAFTA-winning games studio PRELOADED to develop a world-scale AR game that engages family audiences with the outdoors.
The game will be built upon Ordnance Survey’s extensive mapping and will use geospatial data to deliver contextual experiences which drive exploration of our world.
Nick Giles, Managing Director of OS Leisure yesterday said:
"We want to make maps fun and geo-location games and gamified apps enable their players to collectively visualise the great outdoors as they wish to experience and interact with their surroundings. It’s no longer all about what is physically present in a set location. By creating a Geo-location game of our own, this new mixture of realities gives us more opportunities to encourage people to explore and get outside more often.”
Phil Stuart, Creative Director at PRELOADED, yesterday said:
"We’re at a point where advancements in AR and geospatial technologies allow us to connect with our real world in completely new and meaningful ways. We’re so excited to work with Ordnance Survey to bring the true potential of location-based play to family audiences in the UK and beyond."
Mike Hawkyard, Head of Mobile Games at Ordnance Survey, yesterday said:
“Augmented real world locations can enhance an individual’s enjoyment of the great outdoors. Upon reaching a desired location, gamers might see a physical telephone box in front of them, but they have also reached a location where they can battle for a new PokéGym in the virtual sense. This new AR game reflects an exciting opportunity by building on the success of OS Maps and raising awareness of these highly engaging outdoor experiences.”
The AR game will be complementary to OS Maps, which has more than 3.5 million users providing access to a range of features including 3D mapping, augmented reality tools and over 4 million routes covering 30 million miles.
Ordnance Survey is planning to launch their first game in early 2022.
Latest News from
Ordnance Survey - English
Global geospatial leaders unite at Cambridge Conference to discuss climate change action01/09/2021 16:05:00
Ordnance Survey is hosting the Cambridge Conference, a prestige event held every four-years since 1928, bringing together leaders from national mapping and geospatial agencies from across the globe to connect and discuss how they are supporting their national governments in the response to one of the biggest global challenges of our time.
Save the date – National GetOutside Day returns on Sunday 26 September31/08/2021 13:15:00
Ordnance Survey’s annual event is back to remind the nation how the simple enjoyment of the outdoors is a huge boost to mental and physical health.
OS announces EV hackathon with call for coders and programmers to join25/08/2021 15:15:15
Two-day event to bring coding enthusiasts of all backgrounds and professions together to tackle obstacles around the infrastructure planning and take-up of electric vehicles.
Ordnance Survey invests in InsurTech startup Flock19/08/2021 10:15:00
Ordnance Survey, Britain's national mapping service, has decided to exercise its stock options in UK InsurTech, Flock. This marks the first time Ordnance Survey has ever held equity in a startup.
Ordnance Survey unearths Secret Stories for families06/08/2021 15:15:15
Want to know where to find a buried king in a car park? Who had custard and fish bits for their tea?
Stinky Bay? How local names can protect lives on the coast this summer23/07/2021 09:10:00
Ordnance Survey (OS) and Maritime and Coastguard Agency (MCA) are ready to help protect people visiting the coast this summer, following the national roll out and ongoing expansion of a mapping tool containing thousands of nicknames of coastal locations.
Spartan team up with OS to put Trail events on the map19/07/2021 13:15:00
Spartan, the world’s leading obstacle course race (OCR) and endurance brand, has announced it is teaming up with national mapping agency, Ordnance Survey and its award-winning OS Maps app.
OS raises thousands to help charity provide respite care08/07/2021 09:05:00
In its first year the charity partnership between Ordnance Survey and the Rose Road Association has raised £19,682 to help support disabled children and young adults in Southampton and Hampshire.