Scotland’s changing TV landscape
Ofcom research reveals that TV watching in Scotland is changing, with seven in ten now watching multiple episodes of their favourite shows in a single sitting.
- Seven in ten Scots watch multiple episodes back-to-back
- New technology is changing when, where and how we watch TV
- But live TV remains central to our TV-watching
The finding is part of Ofcom’s annual Communications Market Report, Scotland 2017, which this year reveals the changing landscape in Scottish television habits.
Nearly three quarters of adults in Scotland (74%) are using technology such as catch-up or subscription services to watch multiple episodes of a series at once, wiping out the wait for next week’s instalment.
Around four in ten (38%) do so every week, and more than half (57%) do it monthly. This ability to watch multiple episodes back-to-back is often referred to as ‘binge watching’.
Most binge-watchers (70%) find this type of TV viewing relaxing and enjoyable, but a third (33%) of adults admit the temptation to watch another episode has cost them sleep and left them feeling tired.
Perhaps as a result, more than a third (40%) of adult binge viewers are trying to cut down their TV viewing in some way. This includes rationing their viewing (18%), finding an alternative hobby (8%), but nearly one in ten have cancelled their TV subscription (9%).
Binge viewing has such a strong allure that almost three quarters (72%) of monthly bingers said they sometimes hadn’t intended to do it, but the pull of the next episode kept them tuned in.
Many people’s desire to keep up with programmes is driven by fear of someone spoiling a programme’s ending (20%), while others found it gave them something to talk about with friends (29%)
Although half (53%) of Scottish viewers like the freedom of being able to watch whenever, wherever they like, viewing at home is still popular. Just under a half of people (46%) watch TV in their bedroom, while others tune-in in the kitchen (16%), the garden (6%) or the bathroom (9%).
Many people watch TV outside of their home – while on holiday (23%), while commuting (18%) or in the pub (5%).
Latest News from
Ofcom re-awards the Torbay commercial radio licence to The Breeze16/10/2017 13:43:00
Ofcom has today announced that The Breeze (Celador Radio Limited), the incumbent licensee, has been re-awarded the FM local commercial radio licence for Torbay in Devon.
More UK-made programmes on the BBC13/10/2017 16:05:00
The BBC must broadcast more original UK programmes under new rules designed to ensure the broadcaster offers high-quality, distinctive programmes for its entire audience.
Better information before you buy broadband06/10/2017 13:20:00
Broadband shoppers must receive better information about speeds before they commit to a contract, under a range of new protections set out by Ofcom today.
Latest telecoms and pay-TV complaints revealed28/09/2017 11:25:00
Ofcom has set out the volume of recent consumer complaints it has received against major providers of telecoms and pay-TV services.