Department for International Trade
Seven GREAT years
The GREAT campaign celebrates 7 years of showcasing to the world the very best of what the whole nation has to offer.
Launched to showcase the very best of the nation to the world, the GREAT campaign is celebrating its seventh anniversary. It is the UK government’s most successful international campaign, active in 140 countries, recipient of 53 highly-coveted awards and securing a return of £3.4 billion to the British economy.
The campaign unifies the international growth promotion efforts of the Department for International Trade, VisitBritain, British Council, the Foreign & Commonwealth Office, 17 other government departments and organisations and hundreds of private sector companies. All work closely together to deliver jobs and growth across all parts of the UK. In 2017, the campaign supported 1,066 separate events and activities in almost 200 locations worldwide.
International Trade Secretary Dr Liam Fox MP recently said:
The GREAT brand is an increasingly valuable asset to the UK, helping my international economic department reach companies and investors across the world with a clear UK proposition.
As we celebrate its seventh anniversary and the £3.4 billion economic return - plus jobs and opportunities - it has provided the country, I look forward to seeing this figure grow exponentially over the coming years.
Welcome to GREAT Britain projected on the White Cliffs of Dover
A recent independent assessment by valuation experts Brand Finance showed that the GREAT brand has a current value of £271 million.
The sophistication and effectiveness of the campaign is admired by people and governments around the world, including our major competitors, and in 2015 the National Audit Office commended the campaign as meeting good practice from a brand communication perspective.
Conrad Bird CBE, Director of the GREAT campaign, commented:
GREAT is a highly visible, powerful campaign which delivers a tangible economic return for the UK. As we look ahead to the next 7 years, we will capitalise on the campaign’s success to date by improving global perceptions of the UK, helping to increase levels of trade, investment, tourism and high-quality students.
Over 600 businesses and high-profile individuals are backing the campaign with joint funding, sponsored activity and active support.
- Contact the DIT Media and Digital Team on +44 (0)20 7215 2000
- Follow us: @tradegovuk
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Latest News from
Department for International Trade
UK trade with Vietnam - looking to the next 45 years19/10/2018 16:05:00
Exports Minister Baroness Fairhead speaks at the UK-Vietnam Business Forum, as part of the 45th anniversary of diplomatic relations.
Tilbury Port to capitalise on opportunities to boost trade18/10/2018 15:10:00
International Trade Secretary Dr Liam Fox visits Tilbury Port today, to meet with port employees and members of the Tilbury on the Thames Trust.
The Trade Dividend18/10/2018 14:20:00
Secretary of State for International Trade's speech given yesterday at the inaugural International Trade Dinner at Mansion House.
£2 billion of new investment opportunities launched across the UK18/10/2018 11:20:00
Thousands of new homes and jobs across the UK will be created thanks to a portfolio of 7 new investment opportunities being promoted by the government.
£30 million commitment to help farmers boost productivity15/10/2018 08:16:00
Further rounds of funding for the popular small grants scheme for farmers has been confirmed.
Ministers host Agri-Tech discussions with key global investors12/10/2018 13:14:00
Global leaders in the Agri-Tech sector yesterday (Thursday 11th October) discussed opportunities for further industry investment, at a roundtable hosted by the International Trade Secretary.
Latest ONS figures show rise in exports11/10/2018 13:10:00
ONS figures released yesterday show demand for British goods and services continues to grow with exports continuing to rise to £637bn in the year to August 2018.
Joint statement on UK and Eastern and Southern Africa EPA11/10/2018 10:10:10
Joint meeting of the UK and Eastern and Southern Africa states (ESA) on a future UK-ESA Economic Partnership Agreement (EPA) to ensure trade continuity.