Department for International Trade
Seven GREAT years
The GREAT campaign celebrates 7 years of showcasing to the world the very best of what the whole nation has to offer.
Launched to showcase the very best of the nation to the world, the GREAT campaign is celebrating its seventh anniversary. It is the UK government’s most successful international campaign, active in 140 countries, recipient of 53 highly-coveted awards and securing a return of £3.4 billion to the British economy.
The campaign unifies the international growth promotion efforts of the Department for International Trade, VisitBritain, British Council, the Foreign & Commonwealth Office, 17 other government departments and organisations and hundreds of private sector companies. All work closely together to deliver jobs and growth across all parts of the UK. In 2017, the campaign supported 1,066 separate events and activities in almost 200 locations worldwide.
International Trade Secretary Dr Liam Fox MP recently said:
The GREAT brand is an increasingly valuable asset to the UK, helping my international economic department reach companies and investors across the world with a clear UK proposition.
As we celebrate its seventh anniversary and the £3.4 billion economic return - plus jobs and opportunities - it has provided the country, I look forward to seeing this figure grow exponentially over the coming years.
Welcome to GREAT Britain projected on the White Cliffs of Dover
A recent independent assessment by valuation experts Brand Finance showed that the GREAT brand has a current value of £271 million.
The sophistication and effectiveness of the campaign is admired by people and governments around the world, including our major competitors, and in 2015 the National Audit Office commended the campaign as meeting good practice from a brand communication perspective.
Conrad Bird CBE, Director of the GREAT campaign, commented:
GREAT is a highly visible, powerful campaign which delivers a tangible economic return for the UK. As we look ahead to the next 7 years, we will capitalise on the campaign’s success to date by improving global perceptions of the UK, helping to increase levels of trade, investment, tourism and high-quality students.
Over 600 businesses and high-profile individuals are backing the campaign with joint funding, sponsored activity and active support.
- Contact the DIT Media and Digital Team on +44 (0)20 7215 2000
- Follow us: @tradegovuk
- Find overseas customers and export opportunities
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- EU-Canada Comprehensive Economic and Trade Agreement: guidance for UK exporters
Latest News from
Department for International Trade
UK and USA agree to continue Mutual Recognition Agreement15/02/2019 12:37:00
The UK and USA sign an agreement to continue existing arrangements which help facilitate goods trade between the two nations.
UK and Switzerland sign trade continuity agreement12/02/2019 12:25:00
The International Trade Secretary signed the UK-Switzerland agreement in Bern with Swiss Federal Councillor, Guy Parmelin.
UK signs Eastern and Southern Africa trade continuity agreement01/02/2019 14:10:00
Trade Policy Minister George Hollingbery signed the trade continuity agreement in London with a number of representative governments.
UK and Chile sign continuity agreement31/01/2019 13:10:00
The UK and Chile yesterday signed a new trade continuity agreement.
New figures show British services in demand across the world24/01/2019 13:10:00
New figures, released yesterday show that the UK's services sector is going from strength-to-strength.
International Trade Secretary in Davos to get trade continuity agreements over the line23/01/2019 15:25:00
International Trade Secretary attends World Economic Forum in Davos to promote UK trade and investment.
British Bike exports soar as the UK's best head for Manchester23/01/2019 12:10:00
Recent analysis reveals that exports of bicycles made in the UK are at a record high.
UK and New Zealand to continue Mutual Recognition Agreement as PM Jacinda Ardern visits UK22/01/2019 14:43:00
The International Trade Secretary has signed an arrangement which will help boost trade between the UK and New Zealand.