Transport for London
Sign up, save lives
A new initiative is encouraging Londoners to join the NHS Organ Donor Register.
Millions of customers will see a web button with a direct link to the organ donor register on the Oyster Online homepage of the TfL website. It is hoped this will prompt people to sign up.
Across the UK there are 6,893 people waiting for transplants and of those, 20% (1,398) live in London. This new initiative by NHS Blood and Transplant (NHSBT) and TfL builds on last year's study by the Government Behavioural Insights team which looked at how to boost registration levels using online driving licence and road tax applications.
The vast majority of new registrants come through tick box schemes carried by partners such as the Driver and Vehicle Licensing Agency (DVLA). However, Department for Transport statistics show London has the lowest car ownership rate in the UK.
Reaching out to Oyster users
As Londoners use public transport so frequently, the TfL website provides a great opportunity to reach a large number of people living in, or travelling around, the capital. TfL's director of customer experience, Shashi Verma, said: 'We are pleased to be able to support this initiative and hope that when our customers visit the Oyster online page they take a few moments to consider how they could help save and improve the lives of others by joining the Organ Donor Register.'
Sally Johnson, director of organ donation and transplantation at NHS Blood and Transplant added: 'We are very grateful to Transport for London for getting behind this initiative. If experience of other online prompts is anything to go by, we will see a large number of people committing to donate their organs through this registration route. It's a quick and easy way for Londoners to record their decision to donate and possibly save or improve the lives of others in future.'
To find out more about organ donation, visit: www.organdonation.nhs.uk
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