Ministry of Defence
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New Army recruitment campaign hits screens

A brand new Army recruitment campaign – 'More than meets the eye' – launches this weekend to kick-start Army recruitment in the New Year.

New engaging adverts will hit TV screens around the country today. The adverts feature real soldiers and officers from a diverse range of Army roles, including electricians, bricklayers and human resources (HR) specialists, and will demonstrate the incredible range of roles available in the Army, proving that there is more to the Army than just front line combat.

Also, the Territorial Army has now been rebranded as the ‘Army Reserve’. This is to help demonstrate its integration with its regular counterparts. The new campaign is the first fully integrated, joint recruitment drive for the Army and Army Reserve and seeks to capitalise on the New Year resolutions of those wanting to transform their lives with a more exciting and more rewarding career.

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