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ZOO Digital tames the data jungle
The potential nightmare of the complex data attached to the making of every TV programme and cinema film has been turned into a sweet dream for a young British software company.
Not only has ZOO Digital of Sheffield achieved its targets for a brand new data management system – it has accidentally invented a workflow model that nobody had thought of before.
Both ZOO and the Technology Strategy Board had realised that metadata is the key to allow the different components of a media asset to be tracked and managed. By working on this ZOO also realised that by designing it into the workflow, the workflow itself is improved.
'It's brilliant – a real eureka moment – and it was all made possible by Technology Strategy Board funding and support – it is because they believed in us,' said Stuart Green, Chief Executive Officer of ZOO Digital.
‘We had the idea, but needed extra technical skills and a better understanding of the marketplace in order to develop a successful product. Our involvement with the Technology Strategy Board didn't just involve cash - it caused us to pull together partnerships to make this happen – and now they have a success on their hands,' he added.
Smooth journey for media files
‘All sorts of individuals and organisations may be involved in the production process, including product managers, marketeers, translators, graphic designers and subtitle writers.