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Government Communication Plan outlines vision for achieving PM’s priorities

Launched yesterday, the Government Communication Plan 2024/25 outlines how communicators across government will support the Prime Minister’s priorities. From helping people stop smoking and cutting waiting lists, to driving economic growth, the Plan sets out how we’ll use the power of communication to help solve the country’s biggest challenges and improve people’s lives.

UK Government Communication Plan 2024/25 written white text over the top of a picture of PM Rishi Sunak talking to crowds of people with Air Ambulance in the background

Delivering impact for the public good 

Our priorities for the year ahead are divided into six key themes: 

  1. Economy and skills – Supporting UK businesses and giving employers access to the skilled workforce they need.
  2. Health and the NHS – Improving the nation’s mental and physical health and helping people to access the highest quality care. 
  3. Supporting families and communities – Promoting the support and schemes available to improve individual, social and community wellbeing.
  4. Security at home and abroad – Promoting foreign and defence policies, challenging mis- and disinformation, and protecting the public from crime. 
  5. Public sector recruitment – Drive sufficient volumes of high-quality applications for roles across the wider public sector.
  6. Public services – Enable public services to run safely and effectively by delivering essential and life-saving messaging.

Raising professional standards 

We’re making significant progress in our 2022-25 GCS Strategy, with over 75% of commitments delivered to date. The Plan outlines how we’ll continue to raise our ambitions and maximise the power of communication by collaborating with other professions, encouraging innovation and upskilling our people.

Simon Baugh, Chief Executive, Government Communication Service, yesterday said:

“The Government Communication Plan doesn’t just outline the work of communications teams across Whitehall – it shows how we’re collaboratively helping to tackle some of the country’s most pressing issues. I’m proud of the progress we’ve made over the past year and look forward to finding new ways to deliver for Ministers and the public in 2024/25.”

Find out more in the Government Communication Plan and this quick reference guide.

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