We Are Undefeatable returns with new ad and resources
The ad and tools to help people get active come alongside research showing the impact coronavirus has had on people with long-term health conditions.
As a quarter of adults living with a long-term health condition report being afraid to leave the house with coronavirus (Covid-19) restrictions eased, the We Are Undefeatable campaign returns with a new advert.
The campaign is designed to encourage people with long-term health conditions to keep active as a means of maintaining good health and wellbeing and, in some cases, managing symptoms.
New research released yesterday shows that 55% of people with a long-term health condition report feeling anxious about lockdown being lifted, and that 20% have, barring emergencies, not left their home since mid-March.
And while many people welcome the easing of restrictions, a quarter of those with long-term health conditions say they won’t return to communal sport and leisure centres until there's a vaccine, or coronavirus is no longer a threat in the UK.
The We Are Undefeatable campaign commissioned the research and it comes alongside a new advert – which airs for the first time tonight and shows the ups and downs of managing a condition and getting active in these unusual times – a library of customisable mini workouts, called 5in5, and My Daily Undefeatable, a virtual assistant tool in Facebook Messenger that helps with activity planning and motivation.
This Morning’s resident NHS GP Dr Zoe Williams has also been enlisted to help people living with a health condition to adjust to life, both mentally and physically, as lockdown restrictions ease.
“It’s no surprise that people living with health conditions have concerns and feel anxious about how safe it is for them to get back to normal life,” she said.
“This is to be expected, as we have been conditioned by the government and the media that people with certain health conditions must stay at home and this is especially true for those in the shielding group.”
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