Government Communications Service
GCS Campaign of the Month Winner October 2021
Congratulations to the Department for Environment, Food and Rural Affairs’ (Defra) Internal Communications team for winning the GCS Campaign of the Month award.
Their winning campaign aimed to promote the Civil Service Pension Portal across Defra and its Arms Length Bodies (ALBs). As Civil Service Pensions (CSP) will no longer be sending out Annual Benefit Statements (ABS) by post, it is important that Civil Servants are aware of how to access them via the portal.
After being approached by the Pensions Team for advice on how to increase portal usage, the Defra Internal Communications team engaged with employees in a light-hearted way on an important subject. They set a target of a 70% increase in employees signed up to the portal between February 2021 and March 2021, as well as a general increase in employees’ knowledge of the pension portal.
The campaign was implemented across various channels, including a monthly intranet newsletter – one of which received 2,983 views out of 5000 Defra employees. The majority of organisations exceeded their target of a 70% increase in portal registrations by September – 7 months earlier than targeted.
Our volunteer GCS Judges yesterday commented:
“This was a creative and innovative campaign that clearly met its objectives, exceeded its targets and created a fantastic way to encourage staff across Defra and its ALBs to engage in the Civil Service Pension Portal.”
Congratulations to the Defra Internal Communications team:
- Sadie Middel, Internal Communications and Engagement Manager, Defra
- Dan Hudson, Deputy Head of Internal Communications, Defra
- Tiegan Bingham-Roberts, GCS Diversity Intern, Defra
- Lisa Fasciglione, Internal Communications Manager (was Internal Communications Officer at the time), Environment Agency
- Nicola Freeborn, Internal Communications and Engagement Manager (was Internal Communications Officer at the time), Defra
- Amanda Reaney, Internal Communications Manager, Natural England
- Heather Lewis-Jones, Internal Communications Manager, Animal and Plant Health Agency
Latest News from
Government Communications Service
Connecting Diverse Voices celebrates its most successful year to date14/01/2022 12:25:00
The 2021 round of Connecting Diverse Voices (CDV), the GCS Diversity and Inclusion (D&I) mutual mentoring scheme has come to an end.
GCS Campaign of the Month Winner November 202117/12/2021 12:25:00
Congratulations to the Cabinet Office’s Climate Change Communications team for winning the GCS Campaign of the Month award.
GCS announces new media buying partnership16/12/2021 16:43:00
Blog posted by: Simon Baugh, Chief Executive of Government Communication Service (GCS), 14 December 2021.
New Directors of Communications appointments for BEIS and DIT02/12/2021 14:10:00
Abigail Morris has been appointed as the Director of Communications for the Department for Business, Energy & Industrial Strategy (BEIS), where she has been the interim director since August.
Public Service Communications Academy: From our reporter26/11/2021 14:48:00
The 2021 Public Service Communications Academy took place on 23 and 24 November, in the virtual environment we have all come to love (or hate).
Public Service Communications Awards 2021 winners announced26/11/2021 09:10:00
Congratulations to the winners of the Public Service Communication Awards, which were recently (24 November 2021) presented in a ceremony at the online Public Service Communications Academy.
Accessible website content: new guidance for the profession25/11/2021 12:25:00
Blog posted by: Louise Harris, Creative and Channels Team Leader, Government Digital Service (GDS), 23 November 2021.
Get your tickets now for the comms event of the year12/11/2021 09:10:00
This year’s Public Service Communications Academy takes place in less than 2 weeks.