Is the Time Up for Offshoring? Learn Why the CX Value Equation is Changing – Fast
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Traditionally, the customer experience (CX) playbook has followed the mantra: offshore to cut costs.
The formula was simple and widely accepted – shift the location of your operations to unlock savings, while balancing service quality. But that model is losing relevance, fast.
Today, AI and automation are reshaping both the economics and the expectations of customer experience delivery. The real question isn’t where to move operations, it’s whether offshoring is needed at all.
This report outlines the results of our latest research with 200 in-house CX leaders and shows a clear shift: businesses are moving back onshore to the UK. The report doesn’t just share the trend; it offers practical tips on how to make onshoring a success.
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